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Business Plans

The first and foremost thing to do while setting up a business is to plan your business properly. Entrepreneurs should have a clear understanding of the objectives and goals of the business and also the direction that the business needs to follow. A risk assessment, marketing & finance plans and organizing the managerial structure of your business are amongst the most important aspects to work on before starting a new company or a branch of a company in an altogether new environment.


A good business plan helps entrepreneurs to answer basic yet essential questions in order to put things in perspective. For example, the money aspect is a key element to an enterprise, therefore knowing how much money the company needs, what will be the source of the funds and an estimation of how long it will take for the company to be profitable, are questions that cannot be avoided by any business owner.


Why would I need a business plan?
“If you fail to plan, you’ve planned to fail”

This saying has a lot to raise the eyebrows, every successful business needs a vision that is explained by (and require) a plan, a roadmap, clear directions, fuel to reach there, tools to tackle situations, dedication for consistency and will to cover the last mile.


A good business plan can ensure your success by 50% rest 50% comes by execution and assessment cum adjustment from time to time in the original plan.


How to Drive a Business Plan?
“Pen down”


These two simple words are explained in hundreds of management books and journals, lots of management gurus emphasized on the importance of writing down the business plan in minutest of details to actually make it a success. There are various reasons to back the idea of writing down a business plan like.


  • You can avoid big mistakes, developing and sharing your plan may help you carve the right path.
  • It gives direction to the team, in case you are not alone
  • You control your emotions and knows exactly what is it away from the enthusiasm of your idea.
  • It contains milestones, that will guide you and raise alarms when lagging
  • You can raise funds
  • You can adjust only when you know what you were upto in the beginning.

Elements of a Business plan:

  • Why are you uniquely qualified to succeed.
  • It starts with Market understanding: Basic to most deep market study and research
  • Labour and employment data is of good help
  • Demographics of your operational areas, markets, suppliers and even your staff locations
  • Industry sector data to begin your journey
  • International Market information could be a good source of inspiration for your future
  • Site Selection, lease or buy decision
  • Expenses with timelines and major heads
  • Incomes with time lines and target markets
  • Budgeting of all expenses and planning of all incomes
  • Alliances to be developed to make it a success
  • Objectives for managers

Key questions to be asked in a Business plan:

  • Single line description of what your business does, if its not simple its not clear.
  • Financial model, expected revenue, expenses, lending and return
  • Risk mitigating milestones, action plan for success. An Event when completed makes your company more likely to succeed. Eg a restaurant, risk decreases with milestones, last milestone has virtually no risk.

A business plan adapted to the UAE market


The first and foremost thing to do while setting up a business is to plan your business properly. Entrepreneurs should have a clear understanding of the objectives and goals of the business and also the direction that the business needs to follow. A risk assessment, marketing & finance plans and organizing the managerial structure of your business are amongst the most important aspects to work on before starting a new company or a branch of a company in a new environment altogether.


A good business plan helps entrepreneurs to answer basic yet essential questions in order to put things in perspective. For example, the money aspect is a key element to an enterprise, therefore knowing how much money the company needs, what will be the source of the funds and an estimation of how long it will take for the company to be profitable, are questions that cannot be avoided by any business owner.


Samsun Godwin's consultants have wonderful experience in the local market, providing business intelligence and tailor made business plans for demanding international and local clients.

About Samsun Godwin Consulting

Samsun Godwin, a well established network of business consultants based out of Dubai, helps you set up, market and manage your company in the UAE. Our experienced team of professionals can help you start your business anywhere in the UAE, be it the Mainland, Free Zone or Offshore.


We take care of all your business needs from day one itself, starting from your initial query to your final choice. Our commitment in providing our clients with the very best and our exceptional customer service standards form the grounds of our core value system. Our expert team is quick to identify your needs and deliver to your exact requirements in the most efficient manner.

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